Brand Consulting Summer in Athens
During a month-long study abroad program in Athens, Greece, I worked in a team as a brand consultant for Gregio, a family-owned Greek jewelry brand. We began at their headquarters, watching their jewelry hand-crafted from start to finish, then spent time in the field visiting their stores across different locations to understand how customers actually experience the brand in person.
From there, we built out a full brand strategy and story for Gregio, translating what we learned into a brand playbook covering positioning, messaging, and a clear brand platform. We designed in-store activations and marketing ideas to support the launch of their new collection, developed a social media strategy, proposed a chatbot concept for their website, and reimagined their packaging. At the end of the month, our team pitched the full body of work directly to Gregio's leadership.