I'm a marketing and brand communications student at Clemson University, and at my core, I'm a storyteller who loves figuring out what makes a brand tick. Brand strategy is where I feel most in my element: understanding who a company really is and shaping it into something people actually connect with. I'm especially drawn to the consulting side of it: sitting with a business, learning their goals, and helping build a strategy that feels true to them rather than generic.

That interest sparked in Athens, Greece, where I worked with a local jewelry brand on its branding and marketing strategy. It was my first time applying brand consulting in a real, international setting, and it confirmed how much I want to keep doing this kind of work. Additionally, this fall, I joined Clemson’s student-led brand agency where I serve as the account manager on the Prisma Health Children’s Hospital Account.

I also have an interest in sports, particularly the marketing side, the way teams build connections with fans and create moments people want to be part of.